The Journey of 143 Clothing
In November 2021, I turned a lifelong dream into reality and launched 143 Clothing—a brand rooted in love, confidence, and inclusivity. The name 143 comes from the number of letters in "I LOVE YOU," a simple but powerful message that reflects my mission: to create swimwear that makes everyone feel comfortable, accepted, and beautiful in their own skin.
My Personal Journey with Body Positivity
Since the age of five, I have been a dancer. Dance is an art form I love, but it also meant spending hours in front of a mirror, constantly analyzing my body’s every movement and detail. Over the years, I struggled with body image, questioning whether I looked "good enough" by society’s standards. This experience shaped my vision for 143 Clothing—I wanted to create a swimwear brand that removes the pressure of perfection and instead celebrates every body, in every shape and size.
Designing Swimwear for Confidence
Swimwear can be intimidating. Many people, myself included, have felt self-conscious in a bikini. That’s why I set out to design pieces that flatter all body types, offering both comfort and style. Whether it’s a classic bikini or a stylish one-piece, every 143 Clothing design is made to empower the wearer. You should feel confident, beautiful, and free—because every body is a beach body.
Sustainability with a Purpose
Beyond body positivity, sustainability is a core value of 143 Clothing. The fashion industry has a massive environmental impact, and I wanted my brand to be part of the change. Our swimwear is crafted from eco-friendly materials, ensuring that you can look and feel good while making a positive impact on the planet. Affordable, stylish, and sustainable—143 Clothing proves that you don’t have to compromise your values for fashion.
Overcoming Challenges & Building a Community
Starting a business wasn’t easy. From sourcing ethical fabrics to ensuring size inclusivity, I faced countless challenges along the way. But the support from family, friends, and the incredible 143 community kept me going. Seeing people wear our swimwear with confidence and joy is the most rewarding part of this journey. Every message, tag, and photo reminds me why I started this brand—to help people embrace who they are.
What’s Next for 143 Clothing?
As we continue to grow, my goal is to expand our collections, introduce new designs that cater to even more body types, and further our commitment to sustainability. 143 Clothing is more than just a brand—it’s a movement for self-love, body acceptance, and fashion with purpose.
To everyone who has supported 143 Clothing, thank you from the bottom of my heart. This brand is for you, and I’m so grateful to be on this journey together.
With love,
Grace Harrington